2.52 The Importance of Effective Communication

There are many ways that communication takes place within a business e.g. e-mail, text, presentation, video conferencing, letter, etc.

Body language and gestures is another way of communicating.

If communication is poor it can impact on the individual: poor performance, low motivation.

It can also impact on the business: increased costs, lower productivity, high staff turnover.

If communication is insufficient or excessive, workers can become demotivated.

Barriers to communication include:

  • poor spelling / grammar
  • poor font choice
  • using too much jargon (technical words which not everyone will understand)
  • speaking too fast
  • not speaking clearly
  • having too many layers (hierarchical structure)